What sells a house in today's market?

This is a question that has been asked by some of my wonderful and devoted clients. So here is your answer as promised.

There are a couple of factors we must address first. One of them is a newspaper ad, home publications, & open houses they do NOT sell homes. As for all those "open houses" and "ads" you want your realtor to run - or else you feel like they aren't doing anything? Those rarely sell your house. Sellers just "think" they do. That is part of why most FSBO's do not successfully sell their homes on their own. They begin with a false impression of what makes a good listing agent effective.

Even when we had a housing frenzy the abovementioned tactics did not sell a home. It did however accomplish 2 things. It brought new clients to the realtors business and it made the seller believe their realtor was doing something for them. The stats have shown time and time again what makes a home sell is a factor of 3 things. How much is the asking price? Price your property well for maximum market interest. If the price is to high in the beginning during the preview timeframe rest assured your probability of receiving any offer is low to none. You may say…I will price it high and then negotiate after we receive an offer. The fact is that you will not have any potential buyer look at your home and therefore, will not receive an offer to negotiate. It is crucial that your home is priced at market value or slightly below from the very beginning. The second factor is your location. Location is very important to a homebuyer. If you are located in a rural town, near a highway, near a property that is NOT maintained or an area that is not desirable it may be more difficult to target a buyer for that home. The next factor is condition. What is the condition of the home? Does it need work? How much work? Is it landscaped? You see these 3 factors are the top factors buyers look at. If it meets their criteria, priced right to reflect current market condition, nice location, and good condition you will have a much higher probability of a successful sale.

Remember, ads do not sell homes… People do! Realtors with buyers. So it is important that your realtor targets the top agents in the area and let them know about your home. If it meets all of the criteria above these realtors will bring their buyers!!!